Velocity Tire & Auto partnered with The Social G Co. to bring their social media presence in line with the strong reputation they’ve built in the West Michigan community. While their in-shop service was trusted and well-known, their online presence looked a lot like every other auto repair shop – failing to reflect the quality, personality, and approachability that truly set them apart.
Our goal was simple: transform Velocity’s social media into a channel that showcased their expertise, reinforced trust, and supported real business growth.
The Challenge:
Velocity had an established customer base and a loyal local following, but limited digital visibility. With only a Facebook page and no Instagram presence, their content lacked consistency, engagement, and differentiation. Like many auto repair shops, their social media looked and sounded like everyone else’s – generic posts that didn’t reflect their expertise, team, personality, or community-first approach.
The Strategy:
We developed a custom social media strategy designed to humanize the brand and educate their audience while maintaining a professional, approachable tone. This included:
By aligning content with how Velocity shows up in real life, we turned an underutilized social presence into an engaging, growth-driven platform.
"
Working with The Social G Co. has been a game-changer for Velocity Tire and Auto. They’ve helped us think outside the box with our marketing and consistently bring fresh, creative ideas, especially when it comes to video content. From ideation to posting, their team has made social media easy and effective for us. As a result, we saw a 10% year-over-year increase in business in 2025, along with an exponential increase in social media engagement. We couldn’t be happier with the impact Social G has had on our brand. -Brent Kilmer, Owner
Velocity Tire & Auto saw meaningful, measurable growth across every major social metric after implementing a strategic, platform-led approach:
Engagement rate increased 145%, climbing from virtually zero to 2%—with continued upward momentum projected.
Total engagements grew 158% year-over-year, signaling stronger audience connection and content relevance.
Audience growth surged 330%, driven by the launch of Instagram and steady growth on Facebook.
Direct messages increased 1,200%, reflecting heightened interest in both content and services.
Video views jumped 638%, reinforcing the impact of consistent, strategic video content.
